05 AUDIENCE PRODUCTION

Through the process of making my music video I surveyed 17-25 year olds on how I can imporve the video to best fulfill my audiences needs, the main points of focus was on a narrative video as performative videos were found to often come off as boring unless the audience was already a fan of the artist. As well as this I found through my surveys my target audience generally prefer interpretive videos that are often bittersweet or unfortunate, this can be realtable to an audience and often involves a more compelling story line. I found more interest within the video when using masks for my charecters, without the masks my video was not taken as seriously and it was harder to convey a storyline as young peoples love is often overlooked, seeing young people in this obsessive relationship didnt strike the same chord as when the ages of the charecters was ambiguous. I found people enjoy the representation of different social grouos therefore I cast two women in my video despite my masks resembelling a straight relationship, to fulfill the brief for other social groups I used shots of The female charecter with other men (to demonstrate no love was the same) this allowed for my represenation to be more onbvious to viewers.